Buyology has ratings and reviews. Mark said: Summation: Lindstrom gets all excited about doing brain scans on consumers as they view advertisem. Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. In BUYOLOGY, Lindstrom presents the astonishing findings from his Ford, and American Idol, BUYOLOGY is a fascinating and shocking.
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There are no discussion topics on this book yet. Toch ging het boek me op een gegeven moment tegenstaan, omdat het veel van hetzelfde is.
While he obviously knows jack divided by squat about scientific research, Lindstrom DOES obviously know about advertising, marketing, and brand development. And isn’t this a bit double-sided? His startling results shatter much of what we have long believed about what seduces our interest buyologyy drives us to buy. Magic happens when people don’t think. Among lindsttom long-held assumptions and myths Buyology confronts: The Science Of Shopping.
The findings dissect the effect of products and ads that are carefully crafted to appeal to buyers on a sensory level — iPod’s bright white headphones, PlayDoh’s distinctive smell, Tiffany’s blue-green boxes.
How does a consumer tackle such strategies? Her interview answers were clear enough, but now it was time to interview her brain.
We couldn’t help but conclude that those same cigarette warning labels intended to curb smoking, reduce cancer, and save lives had instead become a killer marketing tool for the tobacco industry. Does sex actually sell? This Must be the PLAce.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom
I was, to put it mildly, startled. Lindstrom often bases his hypotheses around people’s lack of engagement with the external world, making blase assertions that he doesn’t know why he buys Diesel jeans or an iPod, doesn’t remember what he ate for breakfast, doesn’t remember where he was last week, etc.
It doesn’t seem to make sense, but there is a simple explanation. Product integration, however, does work to an extent if it is continuously brought up, focused on and emphasized subtly. Amazon Advertising Find, attract, and engage customers. Ultimately, if you can determine what it is that drives you to purchase something, you’re better protected against mindless consumerism. I do not understand so much negative feedback other than it seems many people expected it to be more or less!
Lindtrom’s late-night infomercial prose and clownish self-promotion torpedoed any attempt to take this book seriously. I don’t like marketing and advertising, but I love learning how our brains work, and so I enjoyed much of what Buyology had to offer Calvert concluded later, it wasn’t that our volunteers felt ashamed about what smoking was doing to their bodies; they felt guilty that the labels stimulated their brains’ craving areas. Marlene looked a little hesitant — who wouldn’t?
Marlene was in the scanner for a little over an hour. This was a nice and easy nonfiction read, seeming almost like a vacation after the intellectual beating offered by the likes of Steven Pinker and R. The author contradicts himself all the time – sometimes just pages apart. View all 8 comments. Asking consumers why they buy something, they don’t give you an accurate response.
Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Lindstrom says companies create rituals around their products — drinking Corona with a lime, or eating an Oreo cookie filling-first — in an attempt to integrate their products into habitual, comforting, daily activities. To see what your friends thought of this book, please sign up. Amazon Rapids Fun stories for kids on the go. Learn more about Amazon Giveaway. Feb 02, Pages. Corporations, nations, companies candidates and brands can know our desires better than we do?